Shayna Perez Shayna Perez

5 Steps to Consistently Close Deals in Service Businesses

Ready to transform every consultation into a closed deal? Our proven 5-step process leverages powerful psychological principles and deep emotional understanding to help your service business consistently win clients. Learn how to build authentic rapport through empathetic listening, articulate your value so it truly resonates, present your solution as the clear choice, gracefully address any objections, and confidently guide clients to an immediate "yes." Stop leaving money on the table and start converting more prospects into loyal customers, right there on the spot.

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Shayna Perez Shayna Perez

Ditch the Receipt Piles: Your Path to Stress-Free Books (Starting Now!)

This shift to consistent monthly cleanups isn't just about tidiness; it's about:

  • Saving hours of time: No more frantic searching for lost paperwork.

  • Maximizing deductions: When everything is categorized and accounted for, you’re less likely to miss out on valuable write-offs.

  • Gaining financial control: You'll have a much clearer, real-time picture of where your money is going, helping you make smarter business decisions all year long.

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Shayna Perez Shayna Perez
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Pricing Products & Services: Your Essential Guide to Profitability

Before you even think about putting a price tag on anything, you absolutely must understand your Cost of Doing Business (CODB). Think of it as your business's financial DNA. Without knowing this, you’re essentially flying blind.

What is CODB, and why is it so crucial?

Your CODB is the total of all your expenses incurred to operate your business for a specific period (usually a month or a year). This isn't just about the raw materials for your product or the hours you spend on a service. It includes everything

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Shayna Perez Shayna Perez

How to Batch Work Your Social Media Posts

Batch working is a productivity technique where you dedicate blocks of time to complete similar tasks in one go. Instead of scattering your social media efforts throughout the week, you condense them into a focused session. This approach streamlines your workflow, boosts efficiency, and frees up valuable time. Here’s why you should…

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Shayna Perez Shayna Perez

How to Build Your Social Media Strategy

Alright, let's dive into building a social media strategy that actually works. It's not just about posting pretty pictures; it's about connecting with your audience and achieving your business goals. Before we even think about content calendars or hashtags, we need to understand the lay of the land.

Step 1: The Data Deep Dive - Know Your Foundation

Think of this as your pre-flight checklist. You wouldn't take off without knowing the weather, right? Similarly, you shouldn't launch a strategy without understanding your data…

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Shayna Perez Shayna Perez

Social Media: Your Traffic Magnet, Not Your Final Destination

We've established that social media alone isn't enough. However, it's undeniably a powerful tool. Instead of treating it as your entire online presence, think of it as a dynamic engine to drive traffic to your owned platform – your website, your blog, your digital storefront. Here are a few reasons why we need to harness the strengths of social media.

Social media is your megaphone, but your website is your home base. Use it strategically to amplify your message and guide your audience to the place where you have full control. The strategy, from socials to site

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Shayna Perez Shayna Perez
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Why Social Media Can’t Be Your Only Platform

Social Media cannot be your safety net or the only platform you use to connect with your audience. The TikTok Ban in January this year (2025) was a huge wakeup call for many businesses, creators, and entrepreneurs. I mean, overnight your creations and source of income, just poof… GONE!

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